Until the introduction of the Book of Alternative Services in 1985 today was Septuagesima Sunday. The change was part of a shift in our Calendar structure as Anglicans that was a result of the Ecumenical movement in the 1960s, and the change to the Calendar used by the Roman-Rite of the Catholic Church. This ended the Pre-Lenten Season, sometimes known as Shrove-tide, which tried to prepare the faithful for the Season of Lent.
The traditional Collect used for today from the Book of Common Prayer is:
O LORD, we beseech thee favourably to hear the prayers of thy people; that we, who are justly punished for our offences, may be mercifully delivered by thy goodness, for the glory of thy Name; through Jesus Christ our Saviour, who liveth and reigneth with thee and the Holy Spirit, ever one God, world without end. Amen.
I will admit that a first glance this Collect isn’t very settling. However, it is something that does invite us into repentance. Back last year I release this video:
This year, like any other year, I strongly encourage you to think about what you want to do for Lent.